What is variable data printing?
Variable data printing also known as variable data label printing is a system that allows you to customise the graphics on your product labels without the need to change the equipment. The required data is compiled into a sheet in an order which helps the press print each variation in a sequence.
How does variable data printing work?
An advanced variable data printer uses the CRM’s customer prospects to fetch the data from the sheet, which is then used to create tailor-made content for printing. Variable data printers use this technology to print hundreds of copies with unique information without needing additional time, which is a bonus.
Types of variable data printing?
- Written texts such as addresses, names, etc.
- Numbers like Zip codes, dates etc.
- Images and visual graphics
- QR Codes
- Bar codes
- Serial number
- Asset number
The demand for 1d and 2d Code print service has been increasing for quite some time now. As duplication increases, manufacturing companies are trying to find newer & more reliable ways to add security features to their products. As a result, Variable Code printing on the packaging material such as labels & cartons can also help greatly in increasing the overall security of the product itself.
Variable Codes are not human readable & as each label / carton should have a unique code only, it is a job that needs to be executed with care & accuracy. The customer provides the printing company with a list of unique 1D barcodes or 2D codes. These codes have to be printed using a TIJ (Thermal Inkjet Printer) on the labels / cartons. Each label / carton should have its own unique code. If any of the labels / cartons does not have a code or gets 2 codes or any code is not readable, the customer may complain.